Today let’s take a moment to address the elephant in the room.
You may not have had the best experience with financial advisors so far in your career.
Many of our clients were preyed on by insurance salespeople when they came out of medical school. Coming from a physician’s family - I know what that experience is like, and how it can break your trust. Chris and I were duped into a whole life insurance policy that we still own today (it’s grown too much to make it worthwhile to cash in). We didn’t know better at the time and this was one of the experiences that drove me to better financial literacy.
Trust is as important to us as it is to you and your business.
Trust is a big thing in your industry. People are putting their lives in your hands every day.
And while we’re not taking care of our clients medically, we respect that they’re putting a big part of their lives in our hands every day too. This is your business, your income, your family security, your retirement, your kids’ future. We don’t take that lightly.
It’s important to us that our clients can lean on us, safe in the knowledge we’ve got their back without any hidden agendas.
As tax advisors we have a fiduciary responsibility to act in the best interests of our clients.
Although there is no such responsibility mandated in the tax industry, at Cerebral we take it as our responsibility to hold to that high standard.
We perform this worst-case-scenario exercise with all prospects.
The reason we’re called Cerebral is a testament to our clients, who are cerebral thinkers. This means they make decisions based on facts and careful thinking. Many of our clients will consider the worst-case scenarios when they’re making big decisions.
We’re not offended in any way by your initial hesitations, and are happy to talk through it to ease your mind. We do this with a lot of our ‘thinker’ personality clients.
From our experience, these are the Top 3 Worst-Case Scenarios you might be thinking about.
1. You’ll lose all your money / lose even more money working with us.
This fear (and it’s a big one) is the reason we offer a guarantee.
If we charge you $10,000, we guarantee to save you a minimum of $20,000, so you’re getting a 100% return on investment.
We’ve set up a dedicated page here all about our commitment to ROI, to show you practically how it all works. We have also shared two case studies from current clients detailing their tax plan, savings, and return on investment. You can find those here and here.
If for any reason we’re not able to provide you the minimum return we discussed during our meeting - then you get your money back.
It’s as simple as that. Heads you win, tails you don’t lose.
We truly care about turning your negative experience of “financial professionals” around, so please be assured we’ll never take your money and run.
Your trust is important to me (Alexis), and so is my reputation - and I’m not going to do anything to jeopardize either. My husband, Chris, is a physician and my reputation is tied to his, as his is to mine, and I work alongside The Whitecoat Investor who I respect and admire. I trust he wouldn’t associate with Cerebral if we didn’t conduct ourselves professionally and with integrity.
2. The IRS will come after you and you could even go to jail.
All our strategies are court-tested and IRS approved.
I (Alexis) won’t do anything that would jeopardize my license, or reputation - trust that we have no desire to deal with the IRS unless we absolutely have to.
Some strategies are more on the IRS’s radar than others but they are IRS approved if complied with correctly. As long as we accurately document everything and conduct things correctly, there’s no reason to not use the strategy.
For example, many people fear that home office deductions are more likely to be audited. We’ve not seen this to be the case in our experience. Even if they were, if strategies are carried out properly, there is no fear in taking the deduction because it is legitimate.
This is why we encourage you to let our expertise guide you, so we can help you properly navigate all the rules and regulations.
3. You’ll be paying us more than someone else for the same advice
It’ll be a struggle to find someone who does the work we do, with the guarantee we provide, at a lower cost. A lot of people like to “talk the talk” but we actually “walk the walk”.
a) You’ll get what you paid for and it won’t be as good or accurate; or
b) You haven’t found it yet - but you’ve found us! And we do what we say we’ll do.
Why keep losing money by not acting now? You can continue paying the IRS/state more than you need to or you can invest in Cerebral’s services to help you save more, while still keeping more of your hard-earned money for investing and saving now.
It’s all well and good me telling you all this myself, but don’t just listen to me. Take a look at our testimonials page to hear from people who’ve been in the position you’re in now.
If we’ve eased your fears and worst case scenarios you might still be finding yourself with one more burning question.
Why are you so expensive?
As a medical professional you’ve spent years in licensing, education, practice and problem solving to get where you are today. We’ve done the same as the Cerebral team.
We take our education seriously and are continually learning and pursuing new licensure opportunities.
I (Alexis) have extensive degrees and licensure including my EA, MBA, an MS in Tax and am a Certified Tax Professional. Carrie, our Sr. Tax Manager is an Enrolled Agent and holds her Masters in Accounting with a Taxation Concentration as well as being a Certified Tax Coach.
Our niche market is medical professionals and high income earners.
Having grown up in a family of physicians, and being married to one, has given me an inside look at the medical field. I’ve lived the experience and the team and I have extensive practice working with professionals just like you.
We understand better than most how quickly your hard earned money can disappear if you’re not watching it carefully.
We don’t work with just anybody.
If you’ve taken any time on our ROI page, you’ll know that there are some qualifiers to get through our virtual doors. To name a few you need to-
All our clients also have these things in common.
We keep our client list limited so we can serve each and every one with the attention and care that they need. We want to make sure we are here for you- in the background and when you need us most.
We’re not the financial people you’re used to hearing about.
I hope this has helped make you feel more confident that Cerebral can be your trusted partner. When we say we’re going to do something, we do it, and we do it well. You have our word.
Don’t forget to check in with my About Us page to learn more about why I began Cerebral Tax Advisors! My story is likely very similar to your own.
Do these fears and uncertainties resonate with you? Are there more worst case scenarios you’re thinking of at the moment? We’d love to discuss them with you. If you’re ready to share and get support with your tax issues, schedule a Tax Discovery session, and tell me about you and your business.